What is Sticker Shock?
A Sticker Shock Campaign is a project where the community, youth and alcohol retailers all work together to combat minors getting access to alcohol. With these sectors partnering, they create a message, which is then printed onto stickers and placed on products in stores. The messaging is geared towards adults to stop them from purchasing alcohol for minors.
PYDC, in collaboration with the Plymouth Cluster, has formed a Sticker Shock Campaign Planning group to help mobilize and organize youth and retail locations in the community to fight against social access. Youth are gaining access to alcohol from of age family or friends. By creating relationships with retailers of alcohol, we will work with them to place messaging in their stores to dissuade adults from buying alcohol for minors. Youth across the cluster will be helping to engage the stores and create the messaging.
Sticker Shock Resources and Articles:
Sticker Shock Campaign
A sticker Shock Campaign is a project where the community, youth and alcohol retailers all work together to combat minors getting access to alcohol.
Social Marketing Campaign
Social Marketing uses the principles that advertising uses, but geared toward social issues.
Social Norms Campaign
One commonly known component of social norming is “peer pressure.” Regardless of age, peer pressure is a part of most people’s lives.
Photo Voice Project
Photo Voice is a project that puts cameras in the hands of creative youth and offers an opportunity to record and reflect upon their community’s strengths and concerns.
Hidden In Plain Sight
The exhibit is a mock teenage bedroom that allows adults to go through to see possible red flags for unhealthy behavior and/or substance use.
A subcommittee of PYDC, Healthy Plymouth has prevention programming to engage youth in free, meaningful activities outside of school.
The collaborative towns, Plymouth, Middleboro and Carver, will work to implement strategies that will have a sustained effect of prevention and reducing underage drinking and other drug use and the devastating consequences that can ensue.
Behavioral & Emotional Health Subcommittee
A subcommittee of PYDC, established in the Fall of 2016, to address ongoing concerns about the relationship between these areas and substance abuse.